.webp)
Organic social interactions
TikTok organic impressions
TikTok impressions
Breast cancer messaging wasn’t resonating with young people in North East London. Awareness was low, the language felt distant, and traditional health comms weren’t reflecting their realities. CoppaFeel! and the North East London Cancer Alliance needed a campaign shaped by young people themselves rooted in their experiences, not assumptions.
Every part of the campaign was co-created with the next generation from across the boroughs shaping the tone, visual identity and creative direction.
A collection of social and OOH creative designed to feel personal, conversational and true to the communities we were speaking to.
The campaign cut through with young people at scale — across social, paid, OOH and press.
OOH
Press
The campaign resonated because it was shaped through co-creation from the very first insight to the final creative. Casting centred real stories and lived experiences, while the language remained culturally fluent, relevant and grounded throughout. By keeping the creative consistent, human and true across social, OOH and PR, the work felt authentic to the young people it was made with and for them.
Organic social interactions
TikTok organic impressions
TikTok impressions
Breast cancer messaging wasn’t resonating with young people in North East London. Awareness was low, the language felt distant, and traditional health comms weren’t reflecting their realities. CoppaFeel! and the North East London Cancer Alliance needed a campaign shaped by young people themselves rooted in their experiences, not assumptions.
A collection of social and OOH creative designed to feel personal, conversational and true to the communities we were speaking to.
Every part of the campaign was co-created with the next generation from across the boroughs shaping the tone, visual identity and creative direction.
The campaign cut through with young people at scale — across social, paid, OOH and press.
OOH
Press
The campaign resonated because it was shaped through co-creation from the very first insight to the final creative. Casting centred real stories and lived experiences, while the language remained culturally fluent, relevant and grounded throughout. By keeping the creative consistent, human and true across social, OOH and PR, the work felt authentic to the young people it was made with and for them.
