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Roundhouse needed to launch their new workspace within their iconic venue in a way that felt fresh,rooted in their creative community and for new gen creatives across London. The goal was to build awareness fast, generate momentum and drive targeted sign-ups ensuring the space landed with the right audiences from day one.
We designed the launch by tapping into the energy of the Roundhouse audience and the culture surrounding Camden. Every element was shaped to feel accessible, for the audience, whilst reflectingthe creative ecosystem that already exists around the venue.
We delivered a full creative identity for the new space, including a bold logo and tone of voice, a standout interactive OOH activation in Camden, and tailored social assets designed to drive awareness and engagement. The campaign blended physical, participatory experiences with digital touchpoints to create a consistent, high-impact presence across channels.
The campaign exceeded expectations:
The launch worked because it felt culturally aligned with the Roundhouse audience and local Camden residents - the creative felt fresh and targeted to new gen creatives. By combining interactive community moments with a fresh visual identity and targeted digital outreach, the campaign created genuine excitement and made the new space feel instantly relevant.
We delivered a full creative identity for the new space, including a bold logo and tone of voice, a standout interactive OOH activation in Camden, and tailored social assets designed to drive awareness and engagement. The campaign blended physical, participatory experiences with digital touchpoints to create a consistent, high-impact presence across channels.
The launch worked because it felt culturally aligned with the Roundhouse audience and local Camden residents - the creative felt fresh and targeted to new gen creatives. By combining interactive community moments with a fresh visual identity and targeted digital outreach, the campaign created genuine excitement and made the new space feel instantly relevant.
We designed the launch by tapping into the energy of the Roundhouse audience and the culture surrounding Camden. Every element was shaped to feel accessible, for the audience, whilst reflecting the creative ecosystem that already exists around the venue.
Roundhouse needed to launch their new workspace within their iconic venue in a way that felt fresh,rooted in their creative community and for new gen creatives across London. The goal was to build awareness fast, generate momentum and drive targeted sign-ups ensuring the space landed with the right audiences from day one.
The campaign exceeded expectations:
